Advance Typography // Final Compilation

30th August 2023 - 2nd December 2023 (Week 1 - Week 14)

Emran Tarek Sayed // 0346648

Bachelor of Design (Hons) in Creative Media

Advanced Typography // Final Compilation

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INSTRUCTION

<iframe src="https://drive.google.com/file/d/16IxFVwKOgU4mn3BSwNjmls584ZBLXFTv/preview" width="640" height="480" allow="autoplay"></iframe>

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SUBMISSIONS

Task 1 Exercises

Typographic Systems

Fig. 1.0 Final Axial System (JPEG)

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Fig. 1.1 Final Radial System (JPEG)

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Fig. 1.2 Final Dilatational System (JPEG)

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Fig. 1.3 Final Random System (JPEG)

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Fig. 1.4 Final Grid System (JPEG)

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Fig. 1.5 Final Transitional System (JPEG)

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Fig. 1.6 Final Modular System (JPEG)

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Fig. 1.7 Final Bilateral System (JPEG)

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All Finalise Systems (Guides Off)

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All Finalise Systems (Guides On)

Typographic Type

Fig. 1.8 Full Progression

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Fig. 1.9 Side-by-side Comparison

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Typographic Play

Fig. 1.10 Final Poster Design

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Task 2A & B

Key Artwork

Fig. 1.11 Mochi Logo 

Black & White

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Fig. 1.12 Mochi Logo 

Primary Colour

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Fig. 1.13 Mochi Logo 

Lightest Colour

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Key Artwork Animation

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Final KA

Fig. 1.14 Colour Palette

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Fig. 1.15 Collateral 1: Beanie

Colours used: Maroon, Yellow & Black

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Fig. 1.16 Collateral 2: T-Shirt

Colours used: Yellow & Black

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Fig. 1.17 Collateral 3: Tote Bag

Colours used: Maroon & Black

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IG Handle and Link

IG: @yourmochiworld

Link: https://instagram.com/yourmochiworld?igshid=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr

Screenshot of IG page and tiles

Fig. 1.18 IG Design Layout

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Final Task

Type Exploration

PaperFold Fonts Link:

https://drive.google.com/file/d/1-nz1r-TU9Y2xMtwIaWuSjJUio09xcgGX/view?usp=drive_link

Fig. 1.19 Type Exploration Finalise

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Type Presentation 

Fig. 1.20 Type Presentation Finalise

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Type Application

Fig. 1.21 Type Application Finalise

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<iframe src="https://drive.google.com/file/d/10gO4I2Qu3J0nbkn7sE_VysrXu8esvdwt/preview" width="640" height="480" allow="autoplay"></iframe>

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REFLECTION

I started this typographic journey by exploring the diverse realm of font creation and application, which combined practical design with artistic expression. I started my journey by investigating typographic systems in Adobe InDesign and experimenting with different styles, such as Axial, Radial, and Grid. During this phase, I developed my design tool skills and gained an appreciation for various typographic expressions.

A noteworthy accomplishment was creating my "Mochi" project, which was motivated by my favourite snack and pet. It required colour selection, digitization, and sketching to create collateral items, such as tote bags and T-shirts. This project not only tested my creativity but also highlighted the value of iteration and feedback—two essential steps in the design process.

'Type Exploration and Application,' the last stage, was the most challenging and rewarding. I learned the nuances of type design from concept to digitalization with the "Paper Fold Font" using Adobe Illustrator and FontLab. This included maintaining uniform stroke, spacing, and the crucial harmony between readability and aesthetics. By using my typeface in various settings, I could highlight its adaptability and the significance of purpose-driven design.

These experiences taught me the value of a clear vision, the necessity of detail-oriented work, and the importance of adapting to feedback. The projects underscored the significance of understanding and applying design principles and tools to create impactful and cohesive visual identities. Reflecting on this journey, I realize design is not just about visual appeal; it's about functionality, purpose, and the story it tells. The knowledge and skills acquired will shape my future endeavours in graphic design and related fields.