Typography // Task 1: Exercises

28th March 2022 - 25th April (Week 1 - Week 5)

Emran Tarek Sayed // 0346648
Bachelor of Design (Hons) in Creative Media
Typography // Task 1: Exercises

fig. 1.1.0 Typography
28th March 2022


LECTURES

Week 1 / Lecture 1
Funny enough, I was late for my first class of the week. Anyway, in the first week, after we were welcomed by Mr Vinod, our friendly lecturer briefed us on what to expect in the module and the tasks we would be given throughout the semester. Along the way, he gave us recommendations on which websites and books to refer to on Typography and told us that we could find updates on the module on Facebook.

Furthermore, he introduced us to Blogger, a website where we have to fill in our weekly updates on the module. Afterwards, he instructed us to create our e-portfolio by referring to a video he prepared for us. Lastly, in the last 30 minutes, we played Mr Vinod suggested a game of that to let us get to know each other.

fig. 1.1.1 A photo of everyone playing the game through Zoom 
28th March 2022

What did I learn this week? 

Typography Development

Early letterform development: Phoenician to Roman
Direction of writing
Phoenicians: right to left
Boustrophoedon: right to left and left to right
Greek, like the Phoenicians, did not use letter space or punctuations

fig. 1.1.2 Evolution from Phoenician letters
30th March 2022

fig. 1.1.3  Boustrophoedon
30th March 2022

fig. 1.1.4 Early letterform development from Phoenician to Roman
30th March 2022

Hand script from 3rd – 10th century C.E.
Square Capital
-Serif added.
-Stroke has width.

fig. 1.1.5 4th or 5th Century: Square Capitals
30th March 2022

Rustic Capitals
-Faster and easier to write.
-Because of the compressed nature, its harder to read.

fig. 1.1.6 Late 3rd - Mid 4th Century: Rustic capitals
30th March 2022

Roman Cursive
-Refer as lowercase letterforms.
-Written in cursive for speed.

fig. 1.1.7 4th Century: Roman cursive
30th March 2022

Uncials
-Its a small letter.
-It incorporated some aspects of the Roman cursive hand.

fig. 1.1.8 4th - 5th Century: Uncials
30th March 2022

Half uncials
-It mark the formal beginning of lowercase letterforms.

fig. 1.1.9 C. 500: Half-uncial
30th March 2022

Caloline Miniscule
-Standardized letter.
-The texts was wrote using both majuscules (uppercase), miniscule, capitalization and punctuation.
fig. 1.2.0 C.925: Caloline miniscule
30th March 2022
Blackletter (Textura)
-A condense strongly vertical letterform.
-Popular in Northern Europe.
-Has a rounder version called Rotunda in the South (also popular).

fig. 1.2.1 C.1300: Blackletter (Textura)
30th March 2022

Gutenberg’s type
-Developed printing from Blackletter.

fig. 1.2.2 C.1455, 42 line bible, Johann Gutenburg, Mainz
30th March 2022


Text type classification

1450 Blackletter
-One of the earlier printing type.
-Based on the hand-copying styles employed for books in Northern Europe at the time.

Examples: Cloister Black, Goudy Text

fig. 1.2.3 1450 Blackletter
30th March 2022

1475 Oldstyle
-Based on the lowercase forms employed for book copying.
by Italian humanist scholars.

Examples: Bembo, Casino, Dante, Garamond, Janson, Jenson, Palatino

fig. 1.2.4 1475 Oldstyle
30th March 2022

1500 Italic
-The first italics were condensed and close-set.
-Originally considered their own class of type, but were soon cast to complement roman forms.
-Since sixteenth century, text typefaces have been designed with accompanying italic forms.

No Examples
fig. 1.2.5 1500 Italic
30th March 2022

1500 Script
-Originally and attempt to replicate engraved calligraphic forms.

Examples: Künstler Script, Mistral, Snell Roundhand

fig. 1.2.6 1500 Script
30th March 2022


1750 Transitional
-A refinement of oldstyle forms.
-Thick to thin relationships were exaggerated.
-Brackets were lighten.

Examples: Baskerville, Bulmer, Century, Time Roman

fig. 1.2.7 1750 Transitional
30th March 2022

1775 Modern 
-Represents a further rationalization of oldstyle letterforms.
-Serif unbracketed.
-Contrast between thick and thin strokes extreme.

Examples: Bell, Bodonni, Caledonia, Didot, Walbaum

fig. 1.2.7 1775 Modern
30th March 2022

1825 Square Serif / Slab Serif 
-Originally a heavily bracket serif.
-Little variation between thick and thin strokes.
-Brackets were dropped after "hey" evolved.

Examples: Clarendon, Memphis, Rockwell, Serifa

fig. 1.2.8 1825 Square Serif / Slab Serif
30th March 2022

1900 Sans Serif
-These typefaces eliminated serifs alltogether.
-Humanist forms (Gill Sans) or rigorously geometric forms (Gill Sans) were the most common variations (Futura).
-The strokes were flared to represent the form's calligraphic beginnings (Optima)
-Is is also known as Gothic and grotesque (from the German term grotesk).

Examples: Akzidenz Grotesk, Grotesk, Gill Sans, Franklin Gothic, Frutiger, Futura, Helvetica, Meta, News Gothic, Optima, Syntax, Trade Gothic, Univers

fig. 1.2.9 1900 Sans Serif
30th March 2022
1990 Serif / Sans Serif
-A recent one.
-The style enlarges the notion of a family of typefaces to include both serif and sans serif alphabets.

Examples: Rotis, Scala, Stone

fig. 1.3.0 1990 Serif / Sans Serif
30th March 2022


Week 2 / Lecture 2
Mr Vinod mentioned he forgot to talk about himself, what he did before, how our lecturer got here and so on, in the first week, so he decided to do it in the second week instead. So he started by reintroducing himself, Mr Vinod J Nair. And he has four skillsets: photography, design, education, and writing. 

As a photographer, he works on fashion, commercial and editorial photography. Furthermore, he too worked on magazines such as Of the Age and Haven as a photographer while he was doing education on design for about ten years. Then, as a writer, he did feature writing and was an author of three books. Finally, he is also a type and identity designer who did publishing design as a graphic designer. 

Fun fact about Mr Vinod, he graduated from Mumbai, and initially, he studied medicine, not design.

What did I learn this week?

Typography: Text

Kerning and Letterspacing
Kerning
-Automatic adjustment of space between letters.
Letterspacing
-To add space between letters.
fig. 2.1.1 Kerning and letterspacing
4th April 2022
Tracking
-The addition and removal of space in a word or sentence.

fig. 2.1.2 Normal tracking, loose tracking and tight tracking
4th April 2022


Formatting Text
Flush left
-Handwriting's uneven sensation is closely mirrored.
-Each line begins at the same spot but terminates at the end of the previous line's last word.
-Spaces between words are consistent throughout the text, allowing the type to create an even gray value.

fig. 2.1.3 Flush left
4th April 2022

Centered
-At both ends of any line, symmetry, equal value, and weight are imposed.
-It turns text fields into shapes, giving them a graphical appearance.
-Because Centered Type makes such a strong form on the page, it's critical to adjust line breaks so the text doesn't appear jagged.

fig. 2.1.4 Centered
4th April 2022

Flush right
-It emphasizes the conclusion of a line rather than the beginning.
-It can be effective in instances (such as captions) when the link between text and image is confusing without a strong right-hand orientation.

fig. 2.1.5 Flush right
4th April 2022

Justified
-Imposes symmetrical shape on the text by expanding or contracting the spaces between 
words and, in some cases, characters.

-The openness of the lines, as a result, can occasionally result in 'rivers' of white space
 running vertically through the text.
-To correct this problem, careful attention to line breaks and hyphenation is essential.

fig. 2.1.6 Justified
4th April 2022

Texture

fig. 2.1.7 Anatomy of a typeface
4th April 2022

fig. 2.1.8 Different typefaces, different gray values
4th April 2022

Compositional requirement
-
The ideal grey value for text is in the middle.
-Fig. 6.2 shows how different typefaces have varying grey values, some lighter and some. darker. The best option is to go with the intermediate grey value.

Leading and Line Length
Type size
-At arm's length, the text type should be large enough to read easily.

Leading
-Too-tightly set text increases vertical eye movement, making it easy for a reader to lose track.
-Type that is set too flexibly results in distracting striped patterns.
Line Length 
-Shorter lines necessitate less leading, while longer lines necessitate more.
-Aim for a line length of 55-65 characters.
-Extremely long or short line lengths make it difficult to read.


fig. 2.1.9 Leading and line length
4th April 2022

Type Specimen Book
A type specimen book displays typeface examples in various sizes. Its purpose is to provide a precise reference for things like type, type size, type leading, type line length, and so on.

fig. 2.2.0 Sample Type Specimen Sheet
4th April 2022

Week 3 / Lecture 3
First, we were given feedback by Mr Vinod for each of the progress we made, the digitalization part of our work especially. Then, after we were done with those, he put out a poll on our recorded lectures and gave a short explanation of the history of typography. Finally, we were tasked with creating a gif for one of the four words, and we were given feedback by Mr Vinod afterwards.

What did I learn this week?

Typography: Text / Indicating Paragraphs

Pilcrow (¶)
-A relic of mediaeval manuscripts that is hardly used nowadays.
Line space (leading*) 
-Between paragraphs
-If the line space is 12pt, the paragraph space is also 12pt.
-This ensures cross-alignment between text columns.

fig. 3.1.1 Line space vs leading
14th April 2022
Standard indentation
-The indent is the same size as the line spacing or the text's point size.

fig. 3.1.2 Standard indentation
14th April 2022

Extended paragraphs
-Make text columns that are exceptionally wide.
-It may be chosen for compelling compositional or functional reasons.

fig. 3.1.3 Extended paragraphs
14th April 2022


Widows and Orphans
Widow
-Short line of type left alone at the end of a column of text.
Orphan 
-Short line of type left alone at the start of a new column.

fig. 3.1.4 Widows and orphans
14th April 2022

Highlighting Text
-Like bullets, quotation marks can create a distinct indent, breaking the left reading axis.
-At the top, compare the indented quote with the extended quote at the bottom.
fig. 3.1.5 Highlighting text with quotation marks
14th April 2022

A quotation is not the same as a prime. An shorthand for inches and feet is prime. They were substituted due to the limited number of keys on a typewriter. They became known as 'stupid quotations' later on.

fig. 3.1.6 Prime and quote
14th April 2022

Headline within Text
A head 
-Indicates a distinct break in the themes within a section.


fig. 3.1.7 A heads
14th April 2022
B head 
-A heads have a subordinate, B heads.
-B heads denote the addition of a new supporting argument or example for the current topic.
-B heads should not be as disruptive to the text as A heads are.

Small capitals, italic, bold serif, and bold san serif are all used in the B heads.

fig. 3.1.8 B heads
14th April 2022

C heads 
-It highlight specific facets of material within B head text. 
-They don't interrupt the flow of reading.  
-C heads in this configuration are followed by at least an empty space for visual separation.

fig. 3.1.9 C heads
14th April 2022

Hierarchy
-Putting together a sequence of subheads = hierarchy.
-Obviously there is no single way to express hierarchy within text; in fact the possibilities are virtually limitless.

fig. 3.2.0 Hierarchy in a sequence of subheads
14th April 2022

Cross Alignment
-Cross aligning headlines and captions with text type reinforces the architectural sense of the page—the structure—while articulating the complimentary vertical rhythms.

fig. 3.2.1 Cross alignment
14th April 2022

Week 4 / Lecture 4
I was sick so I didn't attend the class for the week.

Typography: Basic / Describing letterforms
Baseline 
-The letterforms' visual base is the imaginary line.
Median .
-An imagined line that defies letterform x-height.
X-height 
-The height of the lowercase 'x' in any typeface.

fig. 4.1.0
23rd April 2022

Stroke
-Any line that defines the letterform's basic shape.

fig. 4.1.1 Stroke
23rd April 2022

Apex/Vertex
-A point made by bringing two diagonal stems together.


fig. 4.1.2 Apex / Vertex
23rd April 2022

Arm 
-Short, horizontal (E,F,L) or upward-inclined strokes from the letterform's stem (K,Y).


fig. 4.1.3 Arm
23rd April 2022

Ascender 
-The section of a lowercase letterform's stem that extends over the median.

fig. 4.1.4 Ascender
23rd April 2022

Bard
-The half-serif is completed by a curving stroke.

fig. 4.1.5 Bard
23rd April 2022

Beak
-Some horizontal arms have a half-serif finish.

fig. 4.1.6 Beak
23rd April 2022

Bowl 
-A counter's rounded form (which might be open or closed).

fig. 4.1.7 Bowl
23rd April 2022

Bracket
-The intersection between the serif and the stem.

fig. 4.1.8 Bracket
23rd April 2022

Cross Bar 
-In a letterform, the horizontal stroke that connects two stems.

fig. 4.1.9 Cross Bar
23rd April 2022

Cross Stroke 
-The horizontal stroke in a letterform that joins two stems together.

fig. 4.2.0 Cross Stroke
23rd April 2022

Crotch
-The area within a stroke when two strokes meet.

fig. 4.2.1 Crotch
23rd April 2022

Ear
-A stroke that extends from the letterform's primary stem/body.

fig. 4.2.2 Ear
23rd April 2022

Em/en
-Em (distance equal to typeface size) (for example, 48 point = size); en (half the size of an em).

fig. 4.2.3 Em / en 
23rd April 2022

Finial
-The non-serif, rounded end of a stroke.

fig. 4.2.4 Finial 
23rd April 2022

Ligature 
-A character that is created by combining two or more letterforms.

fig. 4.2.5 Ligature
23rd April 2022

Link
-The lowercase G's bowl and loop are connected by this stroke..


fig. 4.2.6 Link
23rd April 2022

Spine
-Curved stem of the S.

fig. 4.2.7 Spine
23rd April 2022

Spur 
-The articulates extension connects the curved and rectilinear strokes.

fig. 4.2.8 Spur
23rd April 2022

Stress
-In round forms, the thin stroke indicates the letterform's orientation. 


fig. 4.2.9 Stress
23rd April 2022

Swash 
-A flourish is a flourish that extends the letterform's stroke.

fig. 4.3.0 Swash
23rd April 2022

Terminal
-A stroke without a serif's self-contained finish; may be flat, flaring, sharp, grave, concave, convex, or rounded as a ball/teardrop.

fig. 4.3.1 Terminal
23rd April 2022


Uppercase 
-Capital letters, including certain accented vowels, the c cedilla and n tilde, and the ligatures a/e and o/e.

fig. 4.3.2 Uppercase
23rd April 2022

Lowercase
-Uppercase characters must be included.

fig. 4.3.3 Lowercase
23rd April 2022

Small Capitals
-Uppercase letterforms are drawn to the typeface's x-height. Small capitals are commonly encountered in serif fonts as part of the "expert set."

fig. 4.3.4 Small Capitals
23rd April 2022

Uppercase Numerals (lining figures) 
-The uppercase letters are the same height as the capital letters, and they all have the same kerning width.


fig. 4.3.5 Uppercase Numerals
23rd April 2022

 Lowercase Numerals (old style figures/text figures)
-Ascenders and descenders are set to x-height.


fig. 4.3.6 Lowercase Numerals
23rd April 2022

Italic 
-Italian cursive handwriting from the fifteenth century.


fig. 4.3.7 Italic
23rd April 2022

Punctuation, miscellaneous characters 
-Can switch between typefaces; it's necessary to be familiar with all the characters available so you can pick the right one for the job.


fig. 4.3.8 Punctuation
23rd April 2022

Ornaments
-Used in invitations and certificates as flourishes.

fig. 4.3.9 Ornaments
23rd April 2022

Roman
-The uppercase forms are based on Roman tomb inscriptions.
 Italic 
-Unlike "oblique," which is named for the fifteenth-century Italian handwriting on which the forms are based, "oblique" is named after the roman form of typeface.
Boldface
-Different from a roman form in that it has a thicker stroke (it can also be called semi bold, medium, black, extra bold, super).
Light 
-A thinner stroke than the roman form (thin strokes are referred to as such).
Condense
-A compressed variant of the roman form (styles that are severely condensed are referred to as "compressed").
Extended 
-A roman typeface that has been extended.


fig. 4.4.0
23rd April 2022

Week 5 / Lecture 5

Typography / Understanding 

Understanding letterforms
Different stroke weights
-
Uppercase letterforms imply symmetry, but it is not.
-T
he two different stroke weights of the Baskerville stroke form below are easily discernible.
-A
nd each bracket connecting the serif to the stem has a distinct arc.


fig. 5.1.0 Different stroke weights
30th April 2022


Width of left slope thinner than the right
-The image below shows that the width of the left slope is narrower than the width of the right
slope.
-This demonstrates that Baskerville and Univers were created with great care, as they are both internally harmonious and individually expressive..

fig. 5.1.1 Width of left slope thinner than the right
30th April 2022

Comparison of stems and bowls
-A comparison of how the stems of the letterforms finish and how the bowls meet the stems in these two similar sans-serif typefaces, Helvetica and Univers.
-By comparing the two, it is clear that they have very different personalities.

fig. 5.1.2 Comparison of stems and bowls 
30th April 2022

Maintaining x-height
Comparing x-heights of curved strokes
-
Lowercase letterforms are generally described by X-heights, but curved stokes such as 's' must rise above the median (or sink below the baseline).
-This ensures that it appears to be the same size as the adjacent vertical and horizontal strokes.

fig. 5.1.3 Comparing x-heights of curved strokes
30th April 2022

Form / Counterform
-The counterform is where the space describes and is frequently contained by the form's strokes.
-When letters are joined to form words, for example, the counterform includes the space between them. 
-The manner in which you handle the counters when setting type determines how well words hang together and how easily we can read what has been set.

fig. 5.1.4 Forms and Counterforms
30th April 2022


Examining the form and counter of a letter in great detail is an excellent way to understand them. It also gives you a good sense of how the balance between form and counter is achieved, as well as a clear view of the letterform's distinctive characteristics.

fig. 5.1.5 Close details of form and counter
30th April 2022

Contrast
-The image below is an example of contrast, the most powerful design dynamic when applied to type. 
-Numerous variations result from the simple contrasts: small+organic vs. large+machined vs. small+dark vs. large+light

fig. 5.1.6 Contrast
30th April 2022

fig. 5.1.7 More examples of contrast
30th April 2022

INSTRUCTIONS

<iframe src="https://drive.google.com/file/d/1UzILynexkZbXlxz6ihyb7jFHE6Td-bTp/preview" width="640" height="480" allow="autoplay"></iframe>

TASKS

Task 1: Exercises - Type Expression & Type Formatting

Week 1 / Type Expression: Part 1
The first challenge of the week was Type Expression, and the task given to us was to choose and sketch four out of six words that were voted highest by us those are Cough (compulsory), Squeeze, Pop, Explode, Grow and Wink. The goal of the task is to build an expression for each of the words chosen by us. There are some rules, though; we are required only to use black and white colour, make it as clean yet straightforward as possible and not allowed to depend on dots, outer lines, etc., to a great extent. 

fig. 1.3.1 A pic of the list of the words chosen 
28th March 2022

After a few thoughts, I decided to choose Grow, Wink and Pop as my other three words to express other than Cough. It took me a while before I started drawing; I had to know what does precisely what each word meant and how I could express them. Here are some of the ideas and sketches I put out created by Procreate. 

fig. 1.3.2 Ideas and Sketches
 31st March 2022


fig. 1.3.3 Modified Sketches
1st April 2022

I was not satisfied with my first sketches, so I decided to do a second one which you can see above.


Week 2 / Type Expression: Part 2
To start of the week, after I got my feedback regarding my sketches from Mr Vinod. I added and recreated the chosen words. Here are some of it; 


fig. 2.2.1 Additional Content On The Words
4th April 2022

After another inspection from Mr Vinod, my designs were finally approved. These are the four types of expression design for each of the words that Mr Vinod approved:

fig. 2.2.2 Approved Designs
4th April 2022

Lastly, using the ten typefaces given to us by Mr Vinod, I have created the final form for each of the words.
fig. 2.2.3  Final Designs 
4th April 2022

FINALE DIGITALIZATION

<iframe src="https://drive.google.com/file/d/1A02-gb_pS23tVd2tVvUT6XfuKKQR9_4x/preview" width="640" height="480" allow="autoplay"></iframe>

Week 3 / Type Expression: Final Part 
In week 3, we are to choose one word from our final digitalization design to make a gif out of it. With this, I started by experimenting with all the gif outcomes I could get from each word.

Here are the results I get:


fig. 3.2.2 Grow Animated Gif
16th April 2022

fig. 3.2.3 Cough Animated Gif
16th April 2022

fig. 3.2.4 Pop Animated Gif
16th April 2022

fig. 3.2.5 Wink Animated Gif
16th April 2022

I think I did pretty ok for my first time doing animated gifs. Yes, it is not smooth, and I'm not too fond of the wink's version as it looks weird. The same goes to Grow because it looks effortless and not lovely for different reasons. As for the other two, Cough and Pop, I like them. I feel that I did pretty well for those two. After a few thought, I thought that it is quite hard for me to pick one, therefore I decided to ask three friends of mine for their opinion. 

fig. 3.2.6 Friend 1
16th April 2022

fig. 3.2.7 Friend 2
16th April 2022

fig. 3.2.8 Friend 3
16th April 2022

Looking through the opinions given by my friends above. It seems Pop has won the most votes between Pop and Cough. And I do agree that Pop looks cleaner than Cough in terms of the smoothness and animation. It has more pop, you know. In conclusion, Pop has been decided as my final gif result. 

Here are the improved and final version of the Pop Gif:
fig. 3.2.9 Final Version Pop Gif

fig. 3.3.0 19 Frames

Total Frames: 19
Frames Per Second: 12

Week 4 / Type Formatting
Type Formatting is the second part of task 1. In the second part, we were instructed first to watch the pre-recorded video that Mr Vinod gave. Then, we can proceed to create a final design layout using the pre-recorded video as a guide.

Part 1
Kerning & Tracking (letter-spacing)
In the first part of the pre-recorded video, Mr Vinod talks about Kerning & Tracking. It means the space between the letters. Not only that, but he also teaches us how to use it. Using the video as a guide, this is what I have come up with using the ten typefaces given by Mr Vinod for the first part of this second exercise.

fig. 4.4.1 Kerning & Tracking
24th April 2022

Part 2
Text Formatting
Moving on to the next video, the video teaches me about the relationship between font size, line length, leading and paragraph spacing. At the same time, its the start of formatting a paragraph of text.

Here is the outcome of the it: 

fig. 4.4.2 text formatting part 2
24th April 2022

Part 3
Text Formatting 2
In this part, I will be continuing to format a paragraph of text from part 2 according to the third pre-recorded lecture video given by Mr Vinod.

Here is the progress:

I learnt how to smoothen the rag by using kerning and tracking (try not to do more than three units) and how to remove hyphens that can be found at the edge of the paragraphs.

fig. 4.4.3 Right Side Ragging
24th April 2022

I also learned how to adjust if I used any other format such as left-justified, central justified, etc.
fig. 4.4.4 Left Justified
24th April 2022

Part 4
Text Formatting 3
As for the final video of how to format a paragraph of text, Mr Vinod talks about how to achieve cross alignment using baseline grid.

Here is my shot at it:

fig. 4.4.5 Cross alignment with baseline grid
24th April 2022

After this video, I have decided to create a few layouts by using the knowledge I have learn from the pre- recorded videos. 

fig. 4.4.6 Layout 1
24th April 2022


fig. 4.4.7 Layout 2
24th April 2022

fig. 4.4.8 Layout 3
24th April 2022

As you can see, I have made three layouts according to what I have learned from the pre-recorded videos. Although it looks fine, I don't feel it will have much of an impact. The third layout is a no go, as you're supposed to make the width of the text the same, although it looks interesting (I noticed after I was done with it). Layout 2 is not good because of the vast space left there. As for Layout 1, it's okay enough to get me a pass, but I wouldn't say I like it. In conclusion, I have decided to make one final layout, referring to the mistakes I made; I can come up with a better one.

Indeed it was challenging, but I finally came up with a decent layout for the final layout. I feel this is the best I can come up with within my skillset. Using this image as the replacement.

fig. 4.4.9 Type Formatting Final Layout with baseline grid
24th April 2022




fig. 4.5.0 Type Formatting Final Layout
24th April 2022

Type Formatting Final Layout


<iframe src="https://drive.google.com/file/d/1PKc2aT9l5XPm5EURRQxmqMiIjxJUcBJH/preview" width="640" height="480" allow="autoplay"></iframe>


Font: Janson Text Lt Std
Typeface: Janson Text Lt Std (55 roman, 75 bold & 76 bold italic)
Font size:  36pt, 15pt, 12pt 
Leading: 14pt
Paragraph Spacing: 14pt
Average characters per line: 50 average
Alignment: Left-aligned
Margins: 3p0 (top, left, right), 5p0 (bottom)
Columns: 4
Gutter (for columns): 5mm

FEEDBACK
Exercise 1: Type Expression

Week 1 
No feedback for the week

Week 2
We were told to contemplate these four questions; 

1. Are the explorations sufficient?
2. Does the expression match the meaning of the word?
3. On a scale of 1–5, how strong is the idea?
4. How can the work be improved?

Then each of us got a feedback from Mr Vinod regarding our first week sketches. 
And here are my feedbacks;

WINK
I got a positive feedback from Mr Vinod for this letter as it was well created.

GROW
Need more exploration.

POP
It is not bad, said by Mr Vinod. He suggested I should make the middle of the word POP , O looking more like an O popping up since currently it looks more of a star. 

COUGH 
Need more exploration.

Week 3
My designs for each word were finally approved by Mr Vinod.

Cough
Mr Vinod said it is an interesting concept, he like it.

Grow
It is not bad and simple.

POP
Very nice design

Week 4
I didn't join class for the week so I wasn't able to get any feedback from Mr Vinod

Week 5
Mr Vinod mentioned we need a grayscale with 300 dpi for all the exercises. As for my feedback, I needed to change the location of where I put the instruction. And try not to put more headings other than what's written in the instruction. Furthermore, I would need to fill up all the tasks in the blog before the deadline as mine wasn't inserted in the blog yet when he checked.

REFLECTION
Exercise 1: Type Expression & Type Formatting

Experience of the task
I definitely would say that the experience was quite fun and challenging. I was a total disaster as I had no experience using Adobe or learning Typography before. However, I did manage to complete the task even when I was a little late with submitting it because of an accident that happened the day of the submission. Learning how to use Adobe and learning about Typography, in general, was good. I have attained a lot of skills and knowledge from it. And I am grateful for it. 

Observations of the task
I notice that I crave to be a perfectionist person, trying to do every single detail, don't want to miss a single part of anything. So I would do every step carefully and even re-check everything to ensure everything was good. You know, trying my best to make everything as smooth as possible. Because at the same time, I did feel like skipping some parts, but luckily I did not.

Findings of the task
I thought Typography was just about fonts, but nope. It is more than that; typography is the art and technique of arranging type to make written words legible, appealing, and readable. Without it, there wouldn't be a brand's logo, no car plate number, etc. The history of typography itself is crucial. I notice that it is not an easy task; typography is challenging and impossible to master in a night. It takes patience and dedication to master it.

FURTHER READING

source: https://youtu.be/wOgIkxAfJsk


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